Douala Digital™ Agency

Douala Digital™ Agency was hired by Njukwe Events Enterprise, a dynamic event planning and management company, to enhance their branding, social media marketing, digital marketing, and content creation. The agency was selected due to its cultural fit, cost-effectiveness, and alignment with the company's values. A team of 2-5 employees from Douala Digital™ Agency was assigned to the project. They conducted brand discovery and research, designed a logo, selected a color palette and typography, and developed brand messaging and guidelines.

In terms of social media digital marketing, the agency set up and optimized accounts on various platforms, created a monthly content calendar, developed a hashtag strategy, set up and monitored paid ad campaigns, and managed community interactions. They also provided monthly analytics reports and performance reviews. For content creation, they designed static and animated graphics, created short-form videos for social media, edited videos with subtitles and transitions, and designed templates for stories and posts.

The deliverables included a brand guidelines PDF, logo files, color codes and fonts, brand tone/voice documentation, optimized social media profiles, a monthly content calendar, weekly/monthly reports, ad creatives and campaign reports, audience growth and engagement metrics, 15-30 branded static posts per month, 4-8 video reels or TikToks per month, animated story/post templates, thumbnails, headers, or banners, and source files for graphics/videos. The client found Douala Digital™ Agency through an online search, a referral, and the Clutch site. They selected the agency due to its great culture fit, good value for cost, and aligned company values. The project was successfully completed with 2-5 employees from the agency.