DotLabel
visit site- $10,000+
- 10 - 49 employees
- Basingstoke, England
DotLabel is a UX and digital agency based in Basingstoke, UK. Founded in 2007, the team of 6 specializes in UX/UI design, web development, and web design. They work with midmarket businesses, small businesses, and enterprises, focusing on business services, and consumer services and products.
Client Insights
Industry Expertise
50%
50%
Client Size Distribution
Small Business (<$10M) 30%
Midmarket ($10M - $1B) 40%
Enterprise (>$1B) 30%
Common Project Size
$10K-$49K 2 projects
<$10K 1 project
$50K-$199K 1 project
Clients
- The Balvenie
Highlights from Recent Projects
DotLabel collaborated with UK software development company, Microsec, to provide UX design and website refresh. They worked with Microsec on client projects, including a large vehicle fleet management company, where they conducted workshops to define the client's needs and created a clickable wireframe to demonstrate the end product. The project also included building a GDPR compliant portal to view driver information. Over three years, Microsec has invested £150,000–£200,000 (approximately $199,000– $265,000) in their partnership with DotLabel.
For Europe's largest marina operator, DotLabel was hired to write a detailed specification for a new group website, in line with the company's five-year business and marina-marketplace transformation plan. DotLabel conducted extensive primary and secondary user and stakeholder research, created personas, conducted user focus groups and surveys, and performed competitor analysis and benchmarking. The project was designed to meet the expectations of a new generation of customers, primarily Millennials.
DotLabel was engaged by Moet Hennessy Europe to update the design of their digital news platform, Digipedia. The goal was to increase the platform's usage in Europe, enrich its content sections, and improve user experience. DotLabel created a proof-of-concept design, upgraded the platform's progressive web application, developed new site architecture with three new sections and a MyAccount page, and performed development work on a CMS. DotLabel's designs were handed over to Moet Hennessy's internal development team for implementation.