DO:BETTER

DO:BETTER successfully completed a rebranding project for a youth mental health and substance abuse prevention coalition in Chelsea, Michigan. The company was hired to update the coalition's look and style to appeal to a younger audience. DO:BETTER conducted workshops, defined key values, and created a brand proposal complete with logos and icons. They helped craft a brand implementation strategy and put together branding materials such as apparel, postcards, letterheads, and a website design. They also developed a social media content calendar and separate branding guidelines for parents and the community, and for the youth audience. The collaboration, which ran from February to October 2021, saw an investment of around $20,000.

In another project, DO:BETTER was engaged by the Ann Arbor-Ypsilanti Regional Chamber to help with the branding and marketing of a new app. The team worked closely with the client to create a catchy name for the app, develop advertising strategies, and design a landing page and social media content. They also devised a plan to maximize the app's usage by the local art community amidst the COVID-19 situation. The work, which began in December 2019, is still ongoing due to the pandemic. DO:BETTER was chosen for this project because of their reputation and their previous community work.