DNA Digital Marketing

DNA Digital Marketing was engaged by an alternative medical practice with the goal of leveraging social media to create a library of promotional content. The company provided assistance with the client's presence on LinkedIn, Facebook, Twitter, Instagram and email marketing. Initially, the focus was on creating a robust video portfolio, but gradually expanded to include social marketing efforts. DNA Digital Marketing worked collaboratively with the client, providing research and scripting for the videos. They also shot testimonial videos of clients at the client's office and produced explainer videos of the client's products and services. In addition to video production, they collected social media data from users visiting the client's website for targeting purposes and tracked marketing statistics through Google Analytics. The client invested between $44,000-$58,000 in total and the partnership, which began in May 2017, is ongoing.