DM STAT-1 Consulting

DM STAT-1 Consulting worked with a decision analytics firm to develop a campaign response model for a client. The project was challenging due to the small amount of data available. DM STAT-1 suggested using machine learning instead of traditional statistical methods, which proved successful. The client achieved decent results, and the approach saved them from having to purchase additional data. The project was completed in 2009 using Gen-IQ, a proprietary software developed by Dr. Bruce Ratner, the owner of DM STAT-1.

DM STAT-1 Consulting supported a marketing consulting firm in data mining and data modeling for over 25 years. The company's CEO noted that DM STAT-1 had helped design and develop statistical models and segmentations for their marketing analytics work. They also consulted in the design and development of a team at Convergis, where the CEO had 12 statisticians. DM STAT-1's software, GenIQ, was used extensively, and they helped establish an approach for data exploration and model development.

DM STAT-1 Consulting provided business consulting services for a data analytics consulting firm. The president of the firm noted that DM STAT-1 acted as a technical advisor on several projects, helping to identify the appropriate methodology for problem-solving. This included advising on whether to use regression analysis or factor analysis. In some cases, DM STAT-1 also executed the actual work. This long-term collaboration began in 1995 and continues to the present day.