Digitopia

Digitopia was hired by a wealth management firm for digital marketing strategy and execution. The firm wanted to define key personas, generate content for different stages of the buyer's funnel, and manage social media advertising to increase incoming marketing qualified leads. Digitopia's team, consisting of a digital strategist and a PPC expert, focused on defining key personas and creating content for different buyer's funnel stages. They currently manage the firm's social media advertising to generate leads.

Relo Metrics, a sponsorship intelligence platform, employed Digitopia to launch their paid media advertising across LinkedIn, Google Adwords, and 6sense banner ads. The goal was to track key KPIs such as VTR, CTR, Clicks, Opportunities influenced by ads impressions and by engagements, and the number of engaged accounts from their TAL. Digitopia's team, including Victoria Bucci and Moe McLeod, strategized and optimized the ad campaigns. Victoria focused on the LinkedIn aspect of the ads while Moe handled Google Adwords and 6sense integrations.

A not-for-profit member association hired Digitopia to get their digital marketing efforts back on track. They were without a digital marketer for months and couldn't find viable applicants. Digitopia was recommended by a corporate partner of the association. The agency handles all of the association's digital marketing efforts across Google and LinkedIn and introduced new platforms like StackAdapt and Brandzooka. The team, including a Director of Engagement and a Paid Advertising Specialist, meets weekly to discuss scheduling, budgets, and strategies.