Digitant Consulting Pvt. Ltd.

Digitant Consulting Pvt. Ltd. was engaged by a packaged foods company based in India to enhance their online presence and recall rate. The company sought to generate business inquiries by improving their reach via social media. Digitant's strategy involved building the company's brand presence and content over a three-month period before driving traffic to the web page. The company was involved in the content creation process as they did not want to completely hand over their brand's representation to Digitant. Once a reasonable amount of online content was established, Digitant began promoting the page and fostering customer engagement.

In another project, Digitant provided online marketing services for an automated investment management firm in Australia. The main goal was to build trust among Australians for the fintech company. Digitant guided the company to enhance their communication with customers via email and social media. They also provided input on trending keywords to make the company more relevant, and performed inbound marketing, SEO, digital marketing, and brand management. The second section of services included data analytics to determine how clients interacted on the website, the engagement level of the product, and how lead conversions were taking place. The company started working with Digitant in July 2017, investing $18,000 initially with an expected total investment of around $40,000 by the end of the year. The collaboration is ongoing.