Digital Spice

Digital Spice was hired by Sonesta Hotels of New York to develop a brand-new website that followed ADA best practices and included enhanced functionality and tracking/analytics. The project involved auditing the entire site, implementing user-tested UX pathways, creating visually rich menu drop-downs, and introducing new pages to target different audience segments. The team at Digital Spice also rewrote meta details for relevance and performance, streamlined pages for crawlability, and ensured accessibility and ADA compliance were prioritized. The result was a unified visual and copy experience under the Sonesta brand umbrella, with key landing pages featuring site-wide ribbons and a dedicated content piece to orient returning visitors and preserve search equity.

The team at Digital Spice was exceptional from start to finish, fully developing and managing the Sonesta NYC website. The scope of work included website development and framework design, content creation and optimization, flawless website launch, thorough analytics tracking, and training for the internal team on the website functionality and CMS system. Post-launch, the team continued to provide proactive updates, functionality improvements, and routine maintenance. The result of this comprehensive project was a secure, up-to-date, and optimized website that not only maintained overall revenues but significantly enhanced website-driven revenue and performance.