Digital Litmus

Digital Litmus was hired by Fooditude, a company that runs food and beverage programs for offices, to assist with content strategy and inbound campaigns with the ultimate goal of finding leads. The project team, comprised of 2-5 Digital Litmus employees, utilized virtual meetings for communication and provided key deliverables in PPC management, content strategy, copywriting, and inbound campaign structure. The client found Digital Litmus through an online search and chose them due to their high ratings and specific B2B knowledge.

A digital design agency hired Digital Litmus to help scale and invest in their marketing. The goal was to understand potential channels and how to test them practically. Digital Litmus provided a series of workshops to understand the business and the ideal customer, which resulted in a set of personas and a summary of conditions under which they would likely buy. The client chose Digital Litmus due to a referral and their broad knowledge, and the workshops were conducted with Digital Litmus directors Seb and Tony.

A technology company that powers social and environmental change hired Digital Litmus to scale up their business development efforts through lead generation campaigns and content strategy. The project involved creating a complete picture of the target market, developing ideal customer profiles, creating buyer personas, implementing Hubspot Marketing Pro, and creating a comprehensive content roadmap. The client had previously worked with Digital Litmus and was impressed with their work, leading to their selection for this project. The project team was led by the Managing Director, Client Services Director, and Head of Delivery from Digital Litmus.