Digital Litmus

Digital Litmus was hired by a Digital Design agency to provide strategic marketing direction. The aim was to understand suitable marketing channels for the agency and test them. The Digital Litmus team, led by directors Seb and Tony, conducted a series of workshops to understand the agency's business and ideal customer. They created customer personas and summarized the conditions under which they were likely to buy. The agency's co-founders were heavily involved in this process. The collaboration led to the identification of channels most likely to bring results.

A technology company that designs and builds bespoke solutions for non-profits and charities engaged Digital Litmus to scale up their business development efforts. The company had previously relied on direct contacts for new business and needed to start from scratch in terms of lead generation. Digital Litmus started by creating a complete picture of the target market, running workshops to develop ideal customer profiles and creating buyer personas. They implemented Hubspot Marketing Pro, integrating it with the company's existing CRM. They also created a comprehensive content roadmap based on customer needs. Despite not being able to undertake planned experiments, the company continues to work with Digital Litmus.

Fooditude, a company that runs food and beverage programs for offices, hired Digital Litmus to help with content strategy, inbound campaigns, and lead generation. The company found Digital Litmus through an online search and the Clutch site, choosing them for their high ratings and specific B2B knowledge. The scope of work included PPC management, content strategy, copywriting, and inbound campaign structure. The project involved 2-5 employees from Digital Litmus and the primary form of communication was virtual meetings.