Digital Expert

Digital Expert was engaged by an e-commerce electronics brand that was struggling to compete with more established rivals. The brand sought to position itself as a premium provider of innovative products, and hired Digital Expert due to their extensive experience assisting high-grossing businesses in expanding their reach. The project involved a complete overhaul of the e-commerce brand's Facebook Ads funnel structure. They implemented a more data-driven targeting strategy, established proper exclusions in Ad Sets, and scaled the most profitable ads. The team, comprising an Account Manager, Email Marketing Specialist, Google Ads Specialist, and Facebook Ads Specialist, also focused on promoting international growth and localisation tactics. The result was a comprehensive and strategic digital marketing campaign that enhanced the brand's online visibility and competitive edge.