Digital Bakerz

Digital Bakerz was hired by a marketing and advertising company, Lara & Son's Network, to create an animated explainer video for their software. The team at Digital Bakerz, which included a project manager, a creative director, and two video animators, utilized Frame.io to produce the video. They began by providing scriptwriting and storyboarding services, followed by creating an animatic to visualize the video as a still image. After this, they proceeded to create the actual animations, and concluded the project by adding background music and a voiceover. The video was refined throughout the process to ensure it met the company's goals. The project manager served as the primary point of contact, channeling feedback from the company to the animation team. This effective communication strategy allowed the company to comment on specific design aspects, leading to a successful completion of the project.