Digital Aura Global Marketing Management

Digital Aura Global Marketing Management was hired by an e-commerce company specializing in cosmetic products with the objective of increasing conversions and improving ROI. The marketing firm was found through an online search and selected due to its proximity to the client. A team of 2-5 employees from Digital Aura was assigned to perform a comprehensive digital marketing overhaul. This included SEO, Google Ads (PPC), and a complete website redesign on Shopify. The team conducted a detailed technical audit, addressed site issues, optimized on-page content with localized keywords, built high-quality backlinks, and set up structured data for better search results visibility. Within three months, the client's rankings significantly improved across key commercial terms. Digital Aura also restructured the client's campaigns, creating targeted search, display, and Performance Max campaigns with custom audience signals, dynamic creatives, and conversion tracking. This resulted in a 40% drop in cost-per-lead and a more than doubling of lead volume. The client's website was migrated from Wix to Shopify, with Digital Aura building a custom, responsive theme tailored to the brand, improving site speed, integrating payment gateways, and optimizing the checkout flow. The outcome was a faster, cleaner, mobile-first website with significantly improved conversion rates. Throughout the project, the client appreciated the weekly reports, strategy calls, shared dashboard, and the team's professionalism, responsiveness, and extensive knowledge across all service areas.