Digiboys

Digiboys was hired by a small eCommerce business in South Africa, specializing in home, car, office, and electronic accessories, to increase their conversion rates and customer base. The Director of the company was referred to Digiboys by a business associate who had previously utilized their services and was satisfied with the results. The project commenced with Digiboys conducting a conversion rate optimization report and strategy for the client's website. This was followed by the implementation of email marketing campaigns designed to engage customers throughout their journey with the company. Digiboys also took charge of setting up and managing the client's Google and Facebook ads, which yielded a return of 5-6 times the client's ad spend, surpassing the initial expectation of a 3-fold return. A team from Digiboys, led by an account manager and project manager, provided monthly data studio access, reports, and recommendations to the client, enabling them to optimize their products. The changes implemented by Digiboys led to an immediate improvement in the client's conversion rates.