Digiboys

Digiboys undertook a comprehensive digital marketing project for a small eCommerce company in South Africa, focusing on Social Media Marketing (SMM), Search Engine Optimization (SEO), and conversion rate optimization. The eCommerce company, which specializes in home, car, office, and electronic accessories, sought Digiboys' expertise to boost their sales and conversion rates. Following a recommendation from a satisfied client, the eCommerce company selected Digiboys for their demonstrated proficiency in these areas.

Digiboys began their engagement with a detailed report on conversion rate optimization, followed by the implementation of a robust strategy aimed at improving the eCommerce website's performance. Their efforts immediately resulted in an upsurge in conversion rates, surpassing the client's expectations. Digiboys also set up and managed Google and Facebook ad campaigns, which proved highly successful, yielding a return of 5-6 times the ad spend, significantly higher than the anticipated 3 times return. Additionally, Digiboys created engaging email marketing campaigns, ensuring customer engagement at every stage of their journey with the eCommerce company.

Throughout the project, the client was assigned a dedicated account manager, who collaborated with a project manager and a team of specialists at Digiboys. This team provided regular updates, insights, and recommendations through monthly reports, using data studio. This allowed the client to continually optimize their product offerings. The project was a resounding success, with the client expressing satisfaction with Digiboys' services and the remarkable improvement in their sales and conversion rates.