Devise Agency

Devise Agency was engaged by a sporting goods company for a rebranding project. The company, which manufactures knives and tools for the mass market, had not refreshed its brand for many years. Devise Agency started with research which led to insights and a brand strategy. They also developed the company's advertising, video strategy, social media presence, and website. They have been handling the company's catalog for the last five years and assisted with SEO on their website. The collaboration began in 2012 and is still ongoing, with the sporting goods company expressing satisfaction with the creative direction and value provided by Devise Agency.

In a collaborative project with an AWS consultancy, Devise Agency was tasked with providing design and branding services for a third-party client. The client was launching a new product and needed a strong brand identity. Devise Agency created the entire brand identity, including typography, graphic design, and collateral. They also conducted stakeholder interviews and developed the site's information architecture. The project, which ran from September to December 2012, was deemed a success, with the AWS consultancy praising Devise Agency's proximity, work quality, and suitability for the project.

Sigma Corporation of America, a provider of photography equipment, sought the help of Devise Agency to set them apart from the competition. Devise Agency improved Sigma's digital communications, including banner ads, paid social, and direct mail. They also worked on copy, email marketing, web design, and more. Through regular testing and analytic reviews, they fine-tuned and optimized the creative, format, and tactics to improve the conversion on Sigma's digital communications. The collaboration, which started in July 2015, was well-received, with Sigma expressing pleasure at working with Devise Agency.