The Details Design

The Details Design was hired by Xialla, a medical device manufacturing company, to help expand and strengthen their market position. The project involved establishing a unique brand that would increase the product's appeal and differentiate the company from its competitors. The Details Design was recommended by a mutual friend and the team, led by Tanya, the Creative Director, and Erin, the Art Director and Senior Designer, worked closely with Xialla to understand the company's goals, target audience, competition, and opportunities. They developed several creative strategies and visual components, presenting distinct approaches and options. The final deliverables included all the pieces of a complete brand identity, which was well-received by Xialla.

St. Thomas University, a liberal arts institution in Canada, hired The Details Design to update their brand assets. This included university viewbooks, posters, email signatures, trade show banners, on-campus signage, and more. The university was looking for a design agency that would understand their unique challenges and respect their diverse audience. The Details Design was chosen for their professionalism, creative skill, and the ability to listen and work collaboratively. The team, consisting of the Creative Director, Director of Marketing, and several designers, worked on updating the university's viewbooks, which are the main recruitment materials. They presented three different design concepts, all of which authentically reflected the university's identity. The chosen concept was applied across all projects, bringing cohesiveness to the university's materials. The updated viewbooks have been printed and are ready for distribution, and the university is now working with The Details Design on building supporting assets.