Avenue Z

Avenue Z was engaged by Fiat Ventures, a venture capital firm, to provide PR services for the announcement of their first fund. The team at Avenue Z, consisting of four members, helped to draft the narrative of the announcement, secure embargoes with high-value publications, and curate the process from initial narrative to publication. The announcement was made via an exclusive publication with TechCrunch, but Avenue Z secured dozens of additional follow-ups. The engagement, which lasted from June 2022 to August 2024, was successful and Avenue Z was commended for their expertise in the fintech sector.

Akara Living, a real estate company, engaged Avenue Z for SEO, PPC, and content marketing services. A team of 6-10 employees from Avenue Z was assigned to the project, which involved digital marketing management, website management, and content development. The scope of work included paid media management, SEO optimization, email marketing, analytics & reporting, technical maintenance, content updates, UX/UI improvements, and content development. Avenue Z was chosen for their pricing, value for cost, and alignment with the company's values. The project was successful, with Avenue Z delivering on all key deliverables.

A financial services company hired Avenue Z for SEO services, with the goal of improving organic search visibility and content performance to drive qualified traffic and support brand awareness. Avenue Z provided a mix of technical optimization, content strategy, digital PR, and reporting. The team audited the company's website for technical issues, optimized existing pages for priority keywords, produced new content briefs tied to product themes, and advised on site structure improvements. Avenue Z was chosen for their pricing, culture fit, value for cost, and was referred to the financial services company. The project was successful, with Avenue Z providing strategic guidance as search behavior shifts towards AI-generated results.