DesignerPeople

DesignerPeople was hired by a Milk Product Company to assist with the branding and design elements of a new global marketing strategy. The company was in need of a branding agency that could fully comprehend their vision and goals. DesignerPeople was selected after internal referrals and interviews with several agencies. The project involved several meetings to discuss brand guidelines and vision, leading to the development of two design concepts. Feedback was provided, and one design was selected to move forward. The team composition included a principal designer, a project manager, and the company’s creative director, with occasional involvement from the CEO.

The children's clothing company, Younglings, engaged DesignerPeople for their logo design and e-commerce website design and development. The goal was to establish a cheerful and fun-loving brand identity to appeal to the target group. The company selected DesignerPeople due to their high ratings, real-time case studies, and knowledgeable blogs. The scope of work required creativity and appeal as the target audience included not only children but their parents. The team comprised of a senior graphic designer, project manager, creative head, branding associate, and marketing person.

Vedic Agrotech Company, an AgroTech firm, hired DesignerPeople for initial branding assets and help with building a company identity. The goal was to appeal to the target group with the correct branding elements. DesignerPeople was selected after an initial meeting where the brand concept was discussed. The project included services for logo, graphics, and website development. The team typically included 2–3 people from a rotating cast of graphic designers.