Design Cantina

Design Cantina was engaged by Golden Corral, a buffet restaurant chain, to assist with external and point-of-purchase (POP) advertising design. The project involved designing content for display advertising and POP signage, as well as developing the look and feel of campaigns for the restaurant's latest specials. The engagement also included support for strategic messaging. The associate director of advertising and creative services at Golden Corral worked directly with Cathy, the founder and creative director of Design Cantina, and her team. The collaboration lasted from August 2018 to August 2020, with a total investment of around $100,000. The designs were created in line with the brand's colors and aesthetic, and the final files were either sent for printing or used in digital advertising. The partnership was initiated after the associate director found Cathy's work samples on Behance and was impressed by her experience in restaurant POP design.