Defy

Defy was hired by the Springfield Township Skateboard Association to help them appeal to their community and connect with corporate and high-dollar donors. Defy created a vibrant logo and a storyboard of messages aimed at both the community and corporate world. They also worked on a video and a comprehensive plan expected to be perfect for the association's cause. The association's president praised Defy for their dedication, alignment with their values, and their ability to provide excellent advice and guidance.

Defy worked with the Germantown ArtHaus, a community-based arts and education non-profit creative cafe space, to create a promotional video. The objective was to increase donations, community support, and brand recognition. The scope of work included video production and editing, scheduling, coordinating resources, and creating a brand kit for the organization. Defy was chosen for this project due to their high ratings, great culture fit, good value for cost, and alignment with the company's values.

Boyds, a luxury retail company, hired Defy for creative direction. The task was to develop and launch a strategic creative campaign marking Boyds 85th anniversary. The campaign was expected to pay homage to its history, look forward to the brand’s next 85 years, and resonate with both legacy customers and the next generation of Boyds clientele. The campaign included Out-of-Home (OOH), print, video/digital, and social elements. Defy was selected for their great culture fit.