Definery

Definery was engaged by Flo Health, a women's health app, to help revamp their user onboarding process and expand their design team. The Definery team, consisting of a market researcher, a coordination lead, an art director, a designer, and a copywriter, conducted market research and evaluated the existing onboarding process. They provided innovative solutions to make the process more seamless, effective, and engaging. They also created Sigma files with wireframes and UI for the Flo Health design team to test and implement into the app. The collaboration took place from June to October 2020, with Flo Health investing $25,000 in the project.

Braid, a fintech company, hired Definery to assist with the design and launch of their app centered around sharing money. The project involved brainstorming and designing the app from scratch, including branding, UI/UX, and the company's marketing website. Definery's team of 2-7 members also played a critical role in the company's research and user interview process, leveraging their fintech experience to create an app that was simple and straightforward.

Parsnip, a consumer app that teaches cooking techniques, engaged Definery to build a web and mobile app, conduct market and user research, and create a coherent logo and branding materials. The project was challenging due to the need to incorporate a lot of information into the app while keeping it simple and approachable for users. Definery's team executed a thorough market survey, developed architecture and UX wireframes for potential product features, and created beautiful web and mobile app designs, logo, branding, and a comprehensive UI library. They also provided valuable insights into content and product strategy, showing flexibility as they pivoted based on new information from prototypes.