Definery

Definery collaborated with Flo Health, a women's health app, to enhance their onboarding process. The team conducted market research and provided insights on the existing onboarding process, offering innovative suggestions to make it more seamless and engaging. With a team of five, including a market researcher, a coordination lead, an art director, a designer, and a copywriter, they created a set of valuable positions for the app. Definery also provided Sigma files with wireframes and UI for Flo Health's design team to test and implement. The project lasted from June to October 2020, with a total investment of $25,000.

For the internet company Braid, Definery was hired to design and launch a fintech app centered around sharing money. The goal was to create an app that was simple and straightforward, and Definery's expertise in fintech proved invaluable. The team brainstormed and designed the app from scratch, working on branding, UI/UX, and the marketing website. They also played a critical role during the research and user interview process. The team size varied from 2-7 depending on the tasks for the week.

Definery worked with Parsnip, a consumer app that teaches cooking techniques, on a project that involved building a novel consumer product and a brand identity. The challenge was to create an app that was simple and user-friendly despite containing a lot of information. Definery conducted a thorough market survey, explored the visual identity of the company and UI, and developed architecture and UX wireframes for potential product features. Eventually, these efforts resulted in beautiful web and mobile app designs, a logo, branding materials, and a comprehensive UI library for Parsnip's engineering team. Definery's team scaled up and down depending on immediate needs, proving their flexibility and adaptability.