by Default CMO
visit site- $1,000+
- 2 - 9 employees
- New York City, NY
Client Insights
Industry Expertise
40%
40%
20%
Client Size Distribution
Small Business (<$10M) 60%
Midmarket ($10M - $1B) 40%
Common Project Size
<$10K 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
By Default CMO was hired by WendorX, a financial services company, to conduct a comprehensive marketing audit and establish new marketing goals with the aim of increasing quarterly revenue. By Default CMO was chosen due to their competitive pricing, good value for cost, and aligned company values. The project was managed by one employee from By Default CMO. The scope of work entailed a detailed review of existing marketing channels, customer personas, brand positioning, and messaging. A SWOT analysis was conducted to identify internal and external factors affecting marketing performance. A goal-setting workshop was facilitated to establish SMART goals based on audit findings. Lastly, an action plan was developed outlining initiatives to achieve the set goals, including timelines and responsible parties.