Dawning Digital

Dawning Digital was hired by Underhill International, a watering products manufacturer, to manage their digital marketing and social media content. The aim was to grow brand awareness and connect with consumers, as well as create collateral for trade shows and events. Dawning Digital was chosen due to a referral and their good value for cost, with a team of 2-5 employees assigned to the project. The result was a successful handling of the company's digital marketing and social media content.

The wellness coaching company founder engaged Dawning Digital to establish their brand from scratch. This included creating the brand's voice, website, social media content, and everything in between. Dawning Digital provided website design and development, social media content creation, branding, LLC establishment, invoicing, calendar system setup, and Pinterest marketing. The team of 2-5 employees delivered logos, a completed website, social media content, templates, designs, fonts, and color palettes. The engagement, which began in November 2022, is ongoing and the founder has invested between $10,000 and $49,999 with Dawning Digital.

BearField, a representative of AriZona Beverages in EMEA, engaged Dawning Digital to expand AriZona's digital presence across Europe through engaging, localized content. The goal was to increase brand awareness and audience engagement on TikTok, Meta, and Instagram, and improve campaign efficiency by lowering CPM and cost per follow. Dawning Digital was hired based on a referral and assigned 2-5 employees to the project. The team successfully built on the momentum of last year's strategic shift from impressions to engagement, with a sharp focus on sustained audience growth, smarter budget allocation, and deeper engagement across both TikTok and Instagram.