DATE OF BIRTH

Date of Birth was hired by Mingle Seasoning, a food business in Australia, for a brand evolution project. The goal was to enhance brand elements and refine packaging to make it more appealing on supermarket shelves. The process involved strategy, competitor analysis, refinement of brand identity, evolution of brand elements, art direction for food photography, and implementation of packaging across multiple product ranges. The project was deemed successful as it differentiated Mingle in the market and brought a consistent and holistic look across their product range. Five team members from Date of Birth, including directors, strategists, and designers, worked on this project.

An immigration law firm in Melbourne, Australia, engaged Date of Birth for a complete brand redesign following a change in ownership. The comprehensive scope of work included research analysis, interviews, digital research analysis, competitor analysis, SWOT analysis, perceptual mapping, audience segmentation, brand statement, product statement, mood boards, naming workshop, identity concepts, design visual applications, refinement of chosen identity, style guide, comprehensive identity system, copywriting, and collateral design. The project was managed by the project/general manager of Date of Birth. The firm selected Date of Birth based on their quality of vision, cultural fit, and reasonable pricing.

Date of Birth was engaged by a direct-to-consumer sustainable apparel brand for a rebranding project. The scope of work included naming, strategy, and visual identity creation. The process involved close collaboration between the brand and Date of Birth, with several revisions until the perfect name and visual identity were settled on. The team at Date of Birth, led by Ollie, was highly involved and ensured the end result was reflective of the brand's vision. The brand appreciated Date of Birth's commitment to achieving a result that they were 110% happy with.