DataNorth AI

DataNorth was hired by MarketingDigitaal, an online marketing agency, to create an AI agent and train the company's employees on its use. The agency, which specializes in web design, development, SEO, and online advertising, sought to automate its outreach to potential B2B customers. DataNorth was selected for the project due to its company culture, cost-effectiveness, and aligned values. A team of 2-5 employees from DataNorth worked on the project, delivering an AI agent with capabilities such as dynamic message generation, personalization logic, A/B testing, lead enrichment integration, and smart filtering. The AI agent also had the ability to interpret responses and route them accordingly. As part of the user onboarding process, DataNorth provided step-by-step documentation and video guides, conducted a sales team enablement workshop, and set up a feedback system. They also established performance dashboards and a manual override mechanism. The project resulted in a successful first outreach pilot, with lessons learned, a good conversion rate, and a high level of adoption.