DataLab USA
visit site- $1,000+
- 50 - 249 employees
- Germantown, MD
DataLab USA is a database marketing company located in Germantown, Md. Founded in 1979, DataLab USA's team of 65 employees provides services in BI & big data consulting, IT strategy consulting, SEO, digital strategy and marketing strategy. DataLab USA primarily works with clients in the financial services, education, non-profit and advertising industries.
Client Insights
Industry Expertise
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Client Size Distribution
This provider has not added their client sizes.
Common Project Size
$200K-$999K 1 project
$1,000,000-$9,999,999 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
DataLab USA completed a large-scale project for a marketing consulting company. The project involved creating a national prospect database for an enterprise client, scoring the entire nation's consumer database based on the likelihood of households or consumers purchasing the product. The project was worth around $2 million. The consultant, who found DataLab USA at a MCDM conference in 2005, was looking to offer the same level of expertise and database analysis that large Fortune 50 companies like Dell had. The consultant was pleased with DataLab's work, noting that they were a good fit for his needs.
In another project, DataLab USA worked with a direct marketing agency to create an efficient program for acquiring new customers. The agency, which focuses on direct mail, had a regional banking client with close to a hundred branches throughout the western United States. DataLab USA built several models to address different aspects such as return on investment and response rates, and helped to create a prospect score for consumers. The project, which has been in use for nearly two years, costs about $100,000 per year. The agency's founder and general manager reported that the ROI was highly positive and exceeded the client's expectations.