DataLab USA
visit site- $1,000+
- 50 - 249 employees
- Germantown, MD
DataLab USA is a database marketing company located in Germantown, Md. Founded in 1979, DataLab USA's team of 65 employees provides services in BI & big data consulting, IT strategy consulting, SEO, digital strategy and marketing strategy. DataLab USA primarily works with clients in the financial services, education, non-profit and advertising industries.
Client Insights
Industry Expertise
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Client Size Distribution
This provider has not added their client sizes.
Common Project Size
$200K-$999K 1 project
$1,000,000-$9,999,999 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
DataLab USA completed a project for a marketing consulting company that aimed to improve targeting and increase efficiency in external communications. The primary goal was to enhance the conversion of donors or sales. DataLab USA created a national prospect database for an enterprise client, scoring the entire nation's consumer database based on the likelihood of households or consumers buying the product. The project, which was worth around $2 million, was successful in aligning the client's marketing goals with realistic data analytics solutions. The client was pleased with DataLab USA's expertise and the level of database compilation, modeling, prospecting, scoring, and behavioral analysis they provided.
In another project, DataLab USA worked with a direct marketing agency to create an efficient Return-On-Investment program for acquiring new customers. The agency's client, a regional banking firm, wanted to drive new account openings at the branch level. DataLab USA reviewed initial inputs, data, and analyses and applied this learning to a larger-scale database of all consumers in the United States. They built several models that addressed different aspects such as return on investment or response rates. The project, valued at about $100,000 per year for six years, exceeded the client's expectations. The model created by DataLab USA has been in use for nearly two years and has proven to be highly successful.