Data to Value

Data to Value was hired by RVshare, a community for RV renters and owners, to set up and maintain marketing analytics capabilities. The team of 2-5 employees built out the existing capabilities around marketing analytics, including the setup and maintenance of core marketing analytics infrastructure such as Google Analytics and Google Tag Manager. Over the years, this evolved to help RVshare maintain and create additional capabilities for customer warehousing. This has enabled RVshare to make more data-driven decisions and reduce the internal lift required to have clean data for decision making.

Autumn, an end-of-life marketplace that connects bereaved communities with service providers, engaged Data to Value for an analytics audit, technical architecture, and technical implementation. The team of 2-5 employees guided the technical architecture with foundational analytics recommendations, including nomenclature taxonomy and a detailed dataLayer. They also guided the setup of Google Analytics, Google Tag Manager, and Google AdWords accounts, and created custom Google Analytics reporting templates for easy data exports. This has helped Autumn manage their data more efficiently and effectively.

Casio Europe collaborated with Data to Value on a marketing data infrastructure project. The team of 2-5 employees used both server-side and client-side Google Tag Managers to ensure seamless data collection across multiple platforms. They implemented the Consent Management Platform, CookieBot, to maintain compliance with data protection regulations. The Google Cloud Platform data warehouse was used for effective data analysis, complemented by insights from Google Analytics 4. The inclusion of Marketing & Advertising Conversion Pixels through Data to Value increased the efficiency of data collection. The project's focus on compliance with data protection laws underscores Casio Europe's commitment to ethical data management, and Data to Value's approach has the potential to significantly refine Casio's marketing strategies through insightful data analysis.