Darabase

Grosvenor, an international property company, hired Darabase for the development of an augmented reality (AR) solution. The goal was to align the AR solution with Belgravia in Bloom, a marketing campaign focusing on footfall, dwell time, and turnover. The project also aimed to support feedback from tenants, enhance neighbourhood discovery, and boost tenant sales conversions. Darabase was selected for the project because of their proven ability to deliver high standard requirements. The project involved the creation of a browser-based AR experience with multiple functions including immersive map, gamification, voting technology, video AR experiences, two "hero" AR experiences (fairground games), and data capture. The vendor's team consisted of four members who specialized in design and project management.