Darabase

Darabase was hired by Grosvenor, an international property company, to develop an augmented reality (AR) solution for their properties in Mayfair and Belgravia, central London. The goal of the project was to align with their Belgravia in Bloom marketing initiative and deliver on key performance indicators such as footfall, dwell time, and turnover. The AR solution was also aimed at supporting tenant feedback, neighborhood discovery, and tenant sales conversions. Darabase was chosen for the project due to their proven ability to deliver high-quality solutions. The AR solution they developed included multiple features such as an immersive map, gamification, voting technology, video AR experiences, two "hero" AR experiences in the form of fairground games, and data capture. The project was carried out by a team of four from Darabase, comprising design and project management professionals.