Dane Moses John

Dane Moses John, a renowned South African copywriter, creative director, and strategist, was hired by the owner of Griffiths Works, a fashion retail company operating in Southern Africa, to create a brand tone of voice and commence marketing the brand to consumers. The company was found through word-of-mouth and chosen for its cultural fit, cost-effectiveness, aligned company values, and a clear understanding of the project's mandate. The project involved one employee from Dane Moses John and encompassed campaign ideation to accurately position the newly identified brand tone of voice. This process involved customer research, ideation, campaign execution, and implementation for key seasonal fashion campaigns and engagement campaigns to expand the customer base. The client was extremely satisfied with the results, praising Dane Moses John for his passion and understanding of the project mandate.