DAIS

DAIS successfully provided branding services to a positioning technology provider. The project consisted of conducting a thorough analysis of the company's current brand and market positioning, defining a new brand architecture and company name. A team of 6-10 DAIS employees were assigned to this project, who engaged with both internal and external stakeholders, researched and recommended strategic changes, and presented their findings to the executive team and board. They then researched and presented three viable names and led the creative design process. The final phase involved aligning the new brand assets and guidelines, and providing templates and advice for core marketing collateral.

The company DAIS was also hired by a louvre manufacturer to refine their unique selling proposition (USP) and establish a solid brand foundation for future growth. DAIS was chosen due to their high ratings, proximity, and aligned company values. A team of 2-5 employees was assigned to this project, performing tasks such as brand strategy development, stakeholder liaison and research, and creating a style guide and communication matrix. The project was completed successfully, with the company praising DAIS for their excellent work.

For a financial services firm, DAIS was tasked with creating a new brand to assist with the merger of two businesses. The company chose DAIS due to their high ratings, location, great culture fit, and aligned company values. A team of 2-5 employees from DAIS were assigned to this project, who conducted market research, proposed a new company name, created graphic and digital content, and provided client-facing tools. They also liaised with specialists and oversaw the launch of a new website. The project was completed successfully, with the company expressing satisfaction with the results.