Daake

Daake was hired by a real estate development firm to create and design the brand essence for each of their new developments. This included the name, logo, content, and architectural branding enhancements. The company's owner and lead creative designer worked closely with the client, starting from the building design stage and continuing as the branding and building design progressed. They aimed to understand the vision for the project and help develop its personality. The client was introduced to Daake by another vendor who recognized the need for a higher level of branding.

A franchise holding company engaged Daake for rebranding and logo design. Daake rebranded two of the company's brands that have been in the market for over 50 years. The team put together a comprehensive schedule and brand development strategy, conducted strategic research, and led the organization through their proprietary branding process. They also performed interviews with key stakeholders, led workshop activities, completed surveys with end-customers, franchisees, and advisory councils. After these steps, Daake helped design, develop, and refine branding positions and strategies and create new logos. The client chose Daake because of their specialization in rebranding.

Daake was engaged by a community bank for a brand refresh. They started with a brand clarity workshop and proceeded to update the brand, including a new logo, adopting a new trade name, updating colors, and creating fresh messaging and a brand voice. The client worked with Daake's Principal & Creative Director and Account Director. The decision to work with Daake was suggested by a sister company of the client. The partnership lasted from September 2021 to November 2022.