Daake

Daake was engaged by a franchise holding company to undertake a comprehensive rebranding project for two of their brands, which have been in the market for over 50 years. The team at Daake developed a detailed schedule and brand development strategy, conducting strategic research, interviews with key stakeholders, workshops, and surveys with end-customers, franchisees and advisory councils. They then proceeded to design, develop, and refine branding positions and strategies and create new logos, utilizing technologies such as Illustrator and Adobe InDesign. The partnership, which began in November 2021, is ongoing and has so far seen an investment of between $100,000 and $200,000.

Daake was hired by a community bank to refresh their brand. The project, which ran from September 2021 to November 2022, involved Daake conducting a brand clarity workshop, updating the bank's logo, adopting a new trade name, updating colors, and creating fresh messaging and a brand voice. The team at Daake, which included the Principal & Creative Director and the Account Director, worked closely with the bank to ensure the brand refresh met their needs. The project saw an investment of about $31,000.

For a real estate development firm, Daake was responsible for creating and designing the entire brand essence for each of their new developments. This encompassed the name, logo, content, and architectural branding enhancements. The team at Daake worked closely with the owner and lead creative designer of the firm, starting by being present during the building design and staying involved as the branding and building design progressed. They also worked closely with the owner to understand the vision for the project, which helped them arrive at the personality of the project.