CRU Brand Consultancy

CRU Brand Consultancy undertook a comprehensive rebranding project for an AI Software Development Company that aimed to simplify and streamline the company's brand message. The software company, which specializes in developing AI solutions for security management and customer insight management, had struggled to communicate its complex offerings in a straightforward, non-technical manner. CRU took an end-to-end approach, starting with defining the company's mission, vision, and core values. They developed a new corporate identity, including a radical yet simpler logo, a custom typeface, and new collateral such as fliers, banners, business cards, and email signatures. They also redesigned the company's website and social media content, making it more accessible to non-technical viewers. The project, which cost $230,000 and was wrapped up in September 2020, also involved internal consultation on brand communication and merchandising coordination. The client praised CRU for their challenging and entrepreneurial approach, which they found to be a perfect fit for their rebranding needs.