Crossbridge Marketing & Media, Inc.

Crossbridge Marketing & Media, Inc. was engaged by Triad Building Components, a Montana-based manufacturer of metal roofing and siding, to help establish their brand in the western market. The project began with a comprehensive case study to identify the company's core principles and target markets. Crossbridge then assisted in creating logos, catchphrases, jingles, and flyers. They also conducted market research to strategically infiltrate areas like Spokane Valley, Salt Lake City, Utah region, and Cody, Wyoming. Although not every strategy was a success, the company was pleased with Crossbridge's work, which helped them gain credibility quickly. Currently, Crossbridge hosts the company's site and manages content creation. Despite having no sales reps on the road, Triad Building Components has experienced rapid growth, with a yearly increase of about 40%-50%. The company spent around $100,000 on this project, which began in October 2016, before the company was officially founded in December 2016.