Crossbridge Marketing & Media, Inc.

Crossbridge Marketing and Media, Inc., partnered with Triad Building Components, a manufacturing company for metal roofing and siding, to build a cohesive brand and credibility for their new product in the western market. Triad and Crossbridge began their collaboration with an in-depth brainstorming session to identify the company's core principles, values, and target markets. Crossbridge then helped design logos, create catchphrases, and produce flyers. They also assisted with identifying key markets, devising strategies to infiltrate these markets, and conducting market studies to adjust the marketing approach when necessary. Despite some initial challenges, the collaboration resulted in the successful launch of the product and rapid company growth. Currently, Crossbridge hosts Triad's website and manages content creation, contributing significantly to Triad's annual growth rate of 40%-50%. The company invested around $100,000 in this partnership, which began in October 2016. The owner of Triad expressed great satisfaction with Crossbridge's work.