Creative Mindworks

Creative Mindworks partnered with One Stop Promos, a promotional products store, for a variety of projects over the past decade. The projects ranged from website development to company branding and marketing. The collaboration was largely based on brainstorming sessions, where solutions were developed to help the company grow and achieve its goals. The partnership was managed by a dedicated account representative from Creative Mindworks who handled the account, and the client expressed satisfaction with the services provided.

The multi-national tech company hired Creative Mindworks to create assets for their digital marketing campaigns. The scope of work involved digital marketing collaterals, strategy, research, media planning and buying. The process usually began with a brief from the company, after which Creative Mindworks would build a proposal and execute the plan upon approval. They provided reports upon implementation and periodically reviewed campaign performance, making adjustments to improve KPIs. The team composition included account executives, copywriters, web producers among others. The company spent around $200,000–$300,000 a year on this collaboration which began in the fourth quarter of 2018 and is ongoing.

Sapoznik Insurance, an employee benefits provider, collaborated with Creative Mindworks for a rebranding initiative in connection with their 30-year anniversary. The project involved a complete redesign of their website and the creation of a new logo. Creative Mindworks also helped in determining the most effective taglines for the company. The website was designed to target three specific audiences - HR people, CFOs, and CEOs. The team from Creative Mindworks drafted all the written content and did some light SEO work. The partnership was managed by a team of four representatives from Creative Mindworks, including a project manager, a developer, a technology person, and the president. The collaboration lasted from May 2016 to January 2017, with occasional help with fixes and changes thereafter.