Creative Communication Associates

Creative Communication Associates was hired by a small liberal arts college in Albany, New York, to assist with branding and logo design. The company started by defining the college's brand, including its messaging, voice, look, and feel. They made minor adjustments to the existing logo, created a comprehensive style guide for the campus, and defined how to create secondary logos. The company also helped the college strategize on how to use their first marketing budget effectively to get a return on investment. They developed content for marketing materials, created print materials for distribution at college fairs and on campus, and managed the college's admissions blog. In addition, they spearheaded the college's social media marketing efforts and digital marketing strategies, including billboards, radio ads, and TV commercials. They also provided ongoing video production services, partnering with the college's in-house videographer and editor to produce a brand video and other videos for social media channels. Furthermore, they assisted in naming the college’s departments and offices. The collaboration, which began in April 2013, has seen the college invest over $1 million in Creative Communication Associates' services. In January 2021, the company won a new three-year contract following another RFP process.