Creative Click

Creative Click was hired by Takeoff and Estimating Pty Ltd to rebrand their product, CostMiner, create a new website, and promote CostMiner to a wider global market. The project involved a team of 2-5 Creative Click employees who conducted a brand audit, developed a brand strategy, and designed a new logo and visual identity. They also created brand guidelines to ensure consistency across all marketing materials and communications, and updated all existing marketing collateral. The result was a strong, cohesive brand identity for CostMiner, reflected in a new logo, visual assets, and updated marketing materials.

In addition to the rebranding, Creative Click was tasked with creating a new website for CostMiner. They conducted a website audit, defined the website's objectives, target audience, and key messages, and developed a website structure and sitemap. They also created wireframes and mockups for key pages, wrote new, optimized website content, and designed and developed a mobile-responsive, SEO-friendly website. The result was a modern, user-friendly website that effectively communicates the value of CostMiner.

Finally, Creative Click was asked to promote CostMiner to a wider global market. To achieve this, they developed a global marketing strategy, created a content marketing plan, implemented digital marketing campaigns, and developed partnerships with industry influencers and organizations. The result was an increase in global awareness and adoption of CostMiner, as evidenced by the marketing campaign performance reports. Overall, the feedback from Takeoff and Estimating Pty Ltd was positive, citing Creative Click's competitive pricing, great culture fit, and referral as reasons for their selection.