Crakan

Crakan was hired by Southern Construction Ltd, a company specializing in large-scale home improvements and small plot housing developments, to assist with business growth. The Head of Marketing at Southern Construction Ltd sought out Crakan's consulting services and web development expertise to revamp their website and implement a marketing funnel for lead generation. Crakan was selected as the vendor due to their ability to provide solutions and options, rather than just executing a pre-determined plan. The project began with a consultation meeting where the needs and ambitions of Southern Construction Ltd were discussed. Crakan then proposed three plans, each with varying levels of commitment and routes to take. The chosen plan involved the creation of a new website with lead generation landing pages for data capture, enabling the company to conduct paid advertising in the future. The project was completed in five weeks, with regular check-ins and opportunities for refinement before the website went live. Two members of Crakan's team were directly involved in the project, handling the planning and consultancy aspects, while technical experts worked behind the scenes.