Content Way

Content Way was hired by New Work Offices, a leading provider of flex offices in CEE, to boost team engagement on social media, particularly LinkedIn. The project involved conducting two team meetings to discuss LinkedIn basics and implementation strategies. The meetings were attended by the sales team and C-level representatives. The selection of Content Way as a service provider was based on their flexibility, competitive pricing, and knowledge.

WePlay Holding, an esports company, engaged Content Way to develop personal LinkedIn pages for their spokespeople. The project was initiated with a kick-off meeting to understand the company’s goals and audience. A content roadmap was created on a Trello board and posts for the company's CEO, CCO, and Business Development Director were written. The collaboration included weekly brainstorming and planning sessions with the co-founder and LinkedIn trainer of Content Way.

Content Way was contracted by a software agency and investment fund to build a content marketing strategy. The project commenced with defining the overall strategy, building a directory of content ideas, and establishing a content pipeline. The project then evolved to creating short and long content pieces every week and eventually to building a podcast called Founding Impact. The collaboration with Content Way involved weekly inbound sprint calls and separate calls with their content manager. The selection of Content Way was based on their proven track record in LinkedIn marketing.