Content Way

Content Way was hired by New Work Offices, a leading provider of flex offices in CEE, to boost team engagement on LinkedIn. The project involved two team meetings, with the gap of 1.5 months, to discuss the basics of LinkedIn and implementation of learned strategies. The meetings involved the participation of the sales team and C-level representatives. The company noted that they chose Content Way for their flexibility, competitive pricing, and knowledge.

The company also worked with a software agency and investment fund to build a content marketing strategy. The project started with defining the overall strategy, followed by building a directory of content ideas and a content pipeline. Eventually, this led to the creation of short and long content pieces every week, and the development of a podcast called Founding Impact. The COO of the software agency confirmed that Tomek from Content Way was actively involved in the project, participating in weekly inbound sprint calls and assisting their content manager.

In another project, Content Way was engaged by WePlay Holding, an esports company, to develop personal LinkedIn pages for their spokespeople. After understanding the goals and audience, a content roadmap was created and posts were written for the company's CEO, CCO, and Business Development Director. The Corporate Social Media Manager at WePlay Holding confirmed that they worked closely with the Co-founder and LinkedIn trainer from Content Way. The vendor was chosen based on a personal recommendation.