Content Reactor

Content Reactor was hired by Authentic Brand, a branding company, to augment their content creation efforts. The primary aim was to write and publish one thought leadership piece per month to build brand awareness and drive viewership to their blog. The team at Content Reactor developed content strategies, produced outstanding thought leadership pieces, and created SEO content and copy-for-conversion for web properties. The co-founders of Content Reactor were the primary contacts for the project.

A design and development company based in Minneapolis engaged Content Reactor to deliver content marketing services for their agency and for client marketing programs. They formulated a content strategy, planned and drafted content for the content calendar, developed personas, and conducted research. They also assisted with SEO and drafted and edited content for websites as needed. The company invested between $40,000 to $50,000 in the project which began in October 2017 and is ongoing.

Content Reactor worked with a network of coworking spaces transitioning to a new brand and business model. They compiled market research, matched personas with different revenue streams, set the tone of the brand voice, and developed a social media plan. They also created a content roadmap and provided operations for content creation. When the company's SEO took a hit during the transition, Content Reactor built a comprehensive plan to improve rankings. The project, which ran from June to September 2018, cost over $10,000.