The Content Advocates

The Content Advocates worked with Acorn & Mustard, a Nigerian law firm, to develop a content marketing strategy that adhered to the country's advertising regulations. The firm was newly established and needed a way to promote their services without breaching any rules. The Content Advocates helped the firm alter their writing style to be more appealing to clients, provided SEO and keyword research services, and taught them how to incorporate relevant keywords into their content. The law firm invested around $5,000 in this ongoing project which started in May 2021. The Content Advocates' efforts have been well-received, with the law firm praising their understanding of the unique challenge at hand.

The Content Advocates were hired by APIToolkit, an observability and monitoring services company, to create and manage their content strategy. The project involved writing and publishing articles over a three-month period that aligned with the company's domain. The Content Advocates assigned a content specialist to work with APIToolkit on this project. The company chose The Content Advocates for their domain knowledge and experience working with startups.

Acorn & Mustard, a legal and business strategy advisory firm, hired The Content Advocates for a range of services including content strategy, demand generation, copywriting, brand strategy advisory, and corporate communications. Due to Nigerian advertising laws, the firm needed a vendor who could market their services without breaching regulations. The Content Advocates developed a content marketing strategy that included creating a blog, building customer personas, brand design and tone, writing website copy, and identifying keywords and backlink opportunities. Following the implementation of these strategies, the firm saw a significant increase in client inquiries within three months. The project team from The Content Advocates included a content strategist, a content writer, and an SEO specialist.