Constellation (formerly Nonpareil Partners)

Constellation (formerly Nonpareil Partners) was hired by MINDFRESH, a global corporate mindfulness company, to develop a marketing strategy aimed at acquiring new teachers for their online training course. The strategy included targeted social media advertising on Facebook and Instagram, as well as an email drip campaign designed to nurture leads from social media into a sales funnel. The goal was to sign up 20 new teachers, and while this target was not fully met with 14 sign-ups, the client was pleased with the quality of leads, cost per conversion, and the overall strategy. Constellation was chosen for their expertise in digital growth strategy and their alignment with MINDFRESH's mission. They provided valuable insights on user experience improvements and displayed creativity in their approach. The team from Constellation worked closely with MINDFRESH's developer, designer, and social media manager to implement the strategy, which included building lookalike audiences on Facebook, capturing email addresses, creating and refining ad and email copy, optimizing ad spend, and integrating a site bot for immediate engagement with interested teachers. Despite not reaching the ultimate goal, the client was satisfied with the results and the strategy for nurturing existing leads for future trainings.