Conflux

Conflux was hired by a luxury menswear brand to improve the user experience and accessibility of their website. The company chose Conflux for their expertise in UX design and understanding of the brand's needs. The project started with a comprehensive analysis of the website to identify and rectify user experience issues and accessibility problems. A data analytics dashboard was established to further examine user behaviors and identify strategic directions for the redesign. The Conflux team, comprising five UX designers, two UX researchers, and a digital accessibility specialist, then created wireframes based on business and development team needs. They adopted a 'mobile-first' approach, creating detailed wireframes for mobile devices before adapting them for desktop. The project resulted in a more user-friendly and accessible website, reflecting positively on the Conflux team's UX-focused approach.