Concurate

Concurate worked with an information technology company specializing in enterprise networking and cybersecurity solutions. The company hired Concurate to build a robust inbound marketing engine, develop a content strategy for IT and cybersecurity buyers, and redesign their website for optimal lead conversion. Concurate's team of 2-5 employees undertook a comprehensive study of the company's business, target audience, and competition. They then designed and executed a content-led inbound strategy. The key deliverables included a continuous flow of blog articles, a redesigned website with clear messaging and conversion-focused CTAs, SEO implementation, thought leadership content, and regular tracking of rankings, traffic, and inbound leads. The company chose Concurate due to their high ratings, good value for cost, and referral.

For an AI-powered patent search engine company, Concurate was engaged to build brand visibility, drive inbound leads through high-intent content, and establish topical authority through case studies, blogs, and thought leadership. Concurate's team of 2-5 employees researched high-intent topics around patent search, AI, and innovation to attract inventors, startups, and law firms. They created in-depth blogs, case studies, and educational resources tailored to the audience. They also optimized each piece for discoverability and assisted with newsletters, LinkedIn posts, and cross-channel promotion to amplify reach. The key deliverables included a library of blog articles targeting bottom-funnel and mid-funnel searches, case studies, a structured content calendar aligned with product milestones, and SEO optimization of the site to improve ranking and visibility. The company chose Concurate due to their high ratings, great culture fit, and good value for cost.