Compound Growth Marketing

Compound Growth Marketing was hired by Workable, a software provider for hiring teams, to drive trial and demo conversion through paid spend and optimize their resources site to improve search performance. The team of 6-10 employees focused on two main areas: SEO and PPC. For the SEO project, they worked on increasing organic traffic to specific areas of the site and drove trial and demo request volume. They also advised on content opportunities, keyword research, and page optimization. The PPC initiative was aimed at scaling spend efficiently while maintaining cost per lead and return on ad spend targets. The team expanded into new geographies and platforms like Bing and YouTube and advised on the addition of new keyword grouping opportunities.

The Predictive Index, a talent optimization software company, engaged Compound Growth Marketing to optimize their content marketing efforts. The team of 2-5 employees was tasked with CTA optimization, blog strategy, lead generation, and demand generation. They helped the company determine the SEO strategy across their website and blog, which led to a significant increase in web traffic and lead generation, ultimately reducing customer acquisition cost. The company chose Compound Growth Marketing due to their high ratings and a referral, and they were pleased with the results.