Column Five

Column Five was engaged by Mozilla, a company focused on internet for people, not profit, to create compelling brand videos, bring an integrated marketing campaign to life, and create a unique brand identity for a large internal event. A team of 6-10 employees from Column Five worked on the project, producing a brand video that succinctly told Mozilla's story. They also created a campaign for Mozilla's app, Pocket, to celebrate 2022, and designed a unique visual identity for Mozilla's annual "All Hands" event in Hawaii. The client was extremely satisfied with the results.

Column Five was hired by a VP Growth of an advertising & marketing company to establish brand awareness, solidify thought leadership, and create eye-catching content. The team of 2-5 employees from Column Five was responsible for creating a comprehensive report on the latest trends and developments in the tech industry for paid media advertising. This report, which analyzed over $150M in spend in 2022 by leading SaaS brands, was made available as an interactive website experience and a downloadable PDF. The client was pleased with the high-quality deliverables.

Teach For America, an organization striving for educational equity and excellence, hired Column Five to increase the volume and quality of recruitment prospects coming from paid media channels and to reduce the cost per applicant. A team of 2-5 employees from Column Five worked to build a strong pipeline of qualified candidates, launched additional media testing opportunities, provided audience insights, and offered user journey support. The client was pleased with the results, which helped maintain year-over-year application benchmarks while generating a new pool of candidates.