Colour And Code

Colour And Code was hired by Kawartha Lakes Tourism to establish the municipality as a premium overnight destination and boost engagement across digital channels. The team of 2-5 employees provided marketing, website, creative design, and social media management services. The key deliverables included the development of marketing plans, campaigns, ad and video creation, website page development, and social media content creation and management. The project was successful in promoting local businesses and attractions, increasing tourism traffic, and enhancing the perception of Kawartha Lakes as a year-round destination.

The company was also hired by Northern Casket to provide a secure, customized online showcase for clients and increase visibility through SEO best practices. Colour And Code managed the company's social media pages, designed and maintained their websites and customer portals, and took the lead with promotional products such as videos, email signatures, tradeshow booth designs, and product giveaways. The project was successful in developing a user-friendly, comprehensive website and leading the industry in digital tools.

Lastly, Colour And Code worked with LP Movers to develop a best-of-breed web presence and design an online quoting engine. The team created a cohesive marketing program over multiple platforms, including updating print materials, updating the website, and developing a social media program. The project was successful in increasing website views and quote requests, developing a full new brand, and increasing the visibility of marketing collateral.