Collective Design Agency

Collective Design Agency (CDA) was engaged by Văn Phú Hospitality JSC, a leading real estate and urban developer in Vietnam, to create a comprehensive branding system for their Auko Glamping Phong Nha project. The project aimed at ensuring a premium and consistent identity across all touchpoints. The team at CDA, comprising of 6-10 employees, delivered a brand strategy, brand story, vision, mission and values, tagline, tone of voice frameworks, a complete logo system, exclusive custom typeface, extended color palette, visual motifs, and photography guidelines. The company found CDA through an online search and selected them due to their proximity, budget-friendly pricing, cultural fit, and company values.

CDA was hired by Pao Cafe, a modern coffee brand, to lead strategy workshops, define brand values, and create a full identity system. The scope of work included the design of a logo, typography, color palette, takeaway cup, packaging, social media templates, and marketing materials. The team of 6-10 employees was selected based on their budget-friendly pricing, cultural fit, and alignment of company values. The engagement was found to be of good value for cost.

Asia Circles, a company providing incubation, acceleration, and innovative distribution solutions, partnered with CDA for reworking their brand identity, improving their social media presence, and enhancing their pitch decks. CDA delivered a design language for the brand, a new logo, pitch deck, website, brand compass, social media graphics, icons, case study portfolios, and a design guide. The engagement, which lasted from May to September 2025, saw three teammates from CDA working closely with Asia Circles. The company continues to host and improve Asia Circles' website. The team was chosen for their efficient use of AI tools and understanding of startup needs.