Coba & associates

Coba & Associates was commissioned by the Grand Kopaonik Hotel, a luxurious 5-star mountain hotel in Serbia, to undertake a complete rebranding project. The hotel, part of the prestigious MK Group, had just completed extensive refurbishment of its premises including its spa and wellness center, restaurants and public spaces. The goal was to create a fresh brand that still retained ties to its rich tradition. After a thorough search and interview process, Coba & Associates was selected for their expertise. The scope of their work was comprehensive, encompassing a new logo, color scheme, typography, brand book, identities for various hotel services, a digital communication strategy, an advertising campaign, a signage system, and a concept store. The team from Coba & Associates consisted of 12 specialists, including a creative director, art director, three designers, two project managers, a strategist, digital specialist, web developer, copywriters and a signage expert. The result was a successful rebranding that met the hotel's objectives and was well-received.