Coba & associates

Coba & Associates were hired by the Grand Kopaonik Hotel for a complete rebranding project. The hotel, a 5-star establishment with a spa center and ski facilities, wanted a new brand that would reflect its traditional roots while looking ahead to the future. The project was initiated after the hotel underwent a refurbishment of all its venues including three restaurants, the spa and wellness center, the pool area, reception desk, and all public spaces. Coba & Associates were selected after a thorough research and interview process. The scope of their work included creating a new logo, colors, typography, brand book, identities for the three restaurants and spa, digital communication strategies including a new website and Instagram account, an advertising campaign, signage system, concept store for local food and souvenirs, and all print collaterals for the hotel. A team of 12 professionals from Coba & Associates, including a creative director, art director, three designers, two project managers, strategist, digital specialist, web developer, copywriters, and signage specialist worked on the project.