CMO Exponential

CMO Exponential was hired by Select Dental Management, a medium scale Dental Service Organization (DSO), to build out marketing initiatives. The team at CMO Exponential worked directly with corporate, regional, and practice level leaders, as well as interfaced with additional vendors. They were selected as the vendor based on a word-of-mouth referral and their role was to advise on growing the dental practices supported by the DSO.

The healthcare nonprofit, JEVS Care at Home, brought in CMO Exponential to address their issues of losing cases due to insufficient staffing and ineffective marketing. CMO Exponential was tasked with creating a system that would ensure a consistent flow of new hires that could be accurately measured and tracked. The team established performance measuring systems, built Facebook and Google Ad campaigns, implemented tracking systems, and introduced a company-wide CRM. The result was a more streamlined and effective system.

Fastmail, a privacy-first email company, hired CMO Exponential to expand their outreach and drive their marketing goals forward. The team at CMO Exponential provided a marketing strategy that was in line with Fastmail's values. This included establishing marketing KPIs, providing professional development for the marketing team, and offering strategic advice. They also facilitated the expansion of the marketing team, bringing in additional capacity within the approved budget.