Closum

Closum was hired by Boomfit, a European online sports and fitness equipment store, to boost customer engagement through email marketing. Boomfit's digital marketer worked closely with Closum's account manager, customer support, web developer, and digital marketer to create targeted audiences, develop personalized newsletters, and establish automated emails for specific customer actions. Closum's easy-to-use platform was a key factor in their selection. The project was successful in supporting Boomfit's inbound strategy, with the team appreciating Closum's efficient platform and excellent customer service.

In a separate project, a digital marketing agency hired Closum for lead generation and newsletter distribution. The agency found Closum's software intuitive and effective for capturing and managing leads, and for sending communications to their database. The project involved strategy definition, Closum registration, campaign layout development, ad activation, lead capture, lead management, and email marketing. The agency worked with three people from Closum's marketing area and a commercial team linked to the client. The agency was satisfied with Closum's software and the team's professionalism and efficiency.