Closing Media

Halo, an AI-powered marketing platform for the real estate industry, hired Closing Media to assist with planning and launching a LinkedIn ad campaign. The goal was to boost engagement metrics through a review of creatives, copy, and audience. Closing Media was chosen for their great culture fit, good value for cost, and aligned company values. A single employee from Closing Media was assigned to this project, providing a comprehensive review of Halo's planned LinkedIn campaigns. These campaigns were focused on vacant real estate properties for demand generation. After two calls to understand Halo's context, goals, and situation, Closing Media conducted an in-depth review of the campaign's strategy, target audiences, creatives, and copy, and provided a set of recommendations for implementation.